Updated August 30, 2023
Terms and Definitions
Instructions and Guides
Donor Retention Resources and Links
- AFP Donor Retention Resources
Books, articles, audiotapes and links to help you find the best information available on donor retention and donor attrition.
- AFP Donor Retention Course
The AFP Donor Retention Course is now available for all AFP chapters to offer to members. The workshop is based on data collected via the Fundraising Effectiveness Project. The annual survey indicates that nonprofits are losing nearly as many donors and gifts as they gain each year.
- The Biedermann Group’s Ultimate Guide to Donor Retention and Donor Annual Revenue Retention
- Bloomerang’s Guide to Donor Retention
- Bloomerang’s Guide to Donor Engagement
- DonorPerfect’s Donor Retention: The Key to Sustainable Fundraising
- Giving Institute: 3 Concrete Strategies to Address the Donor Retention Crisis
- NeonCRM Video: Fundraising & Donor Retention KPI’s
- Building the Pipeline
Advancing Philanthropy Articles